Driving Sales. Building Brands. Delivering Response.
USA WEEKEND is a leading national newspaper magazine proven to accumulate mass
reach and build response, quickly and reliably. It is distributed in more than
600 newspapers and seen by more than 49 million readers every weekend. The magazine's
appealing blend of entertainment and lifestyle content captures the interest
and involvement of readers in one in every five households across America.
USA WEEKEND is a leader in providing marketers enormous ad response and rapid
return-on-investment (RapidROISM). Through marketing,
research and regional capabilities, USA WEEKEND offers outstanding programs
to enhance the value of your advertising.
Sources:
MRI, Fall 2007; Total circulation and rate base reflect 2/17/08 carrier
newspaper market list; Carrier newspaper figures based on ABC, CAC, VAC, SRDS
or publisher-certified circulation for a 6-month period ending 3/31/07; Household
totals based on Nielsen Media Research U.S. Television Household Estimates, 9/06
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