USA WEEKEND can extend your advertising through programs such as:
- In-Store Advertising
- In-Store Program Events/Promotions
- Local/National Events/Distribution Programs
- Newspaper Delivery Program
- Youth Marketing Program
- Point-Of-Care Program
- Targeted Mailings
- Custom Research Initiatives
In-Store Advertising
Influence shoppers right at the point-of-purchase through In-Store advertising at grocery stores, drug stores or mass merchandisers in key markets. Signage options include:
- Cart Signs
- Floor Graphics
- In-Store Radio
- On-Freezer Advertising
- On-Shelf Advertising
In-Store Program Events/Promotions
Put your product into the hands of shoppers through targeted Retail Sampling and Promotions Programs at drug stores, grocery stores and mass merchandise retailers. Target nationally or in specified geographic markets.
Local Sampling/Distribution Events
Because of our unique relationship with more than 600 newspapers nationwide, USA WEEKEND can provide marketing exposure at various grassroots events throughout the country.
Newspaper Delivery Program
Even before the headlines, readers will see your advertisement lying on their front doorstep on a customized newspaper delivery bag. Newspaper delivery bags include the following options:
- FastBag — Deliver branded message with insert in the sleeve of the bag.
- SamplePouch — Distribute samples in bag with separate pouch.
- Billboard Bag — Announce promotion or offer coupons with tear-off strip on bag.
Youth Marketing Program
Reach America’s youth, their parents and teachers with USA WEEKEND’s Youth Marketing Program. USA WEEKEND can get your branding message out through Classroom Guides and Activity Sheets and online Web sites to more than 370 participating newspapers.
Point-Of-Care Program
The Point-Of-Care Program extends your reach beyond the home and into health care providers’ offices where patients seek relief from their ailments. Customized issues to up to 2,500 health care providers’ offices and waiting rooms nationwide can be targeted to general practitioners or specialists. Pet marketers can utilize this program, too, via mailing to veterinarians.
Targeted Mailings
Deliver your targeted message to your best prospects with the use of a highly qualified mailing list, through email or direct mail.
Custom Research Initiatives
Explore consumer feedback relating to brand-selection motivators, purchasing habits, product usage and more through a database of active and loyal readers. The USA WEEKEND National Reader Panel is comprised of more than 13,000 readers and is reflective of the magazine’s national circulation distribution.
