PDF Download: 2013 Regional CPMs
Effective January 1, 2013
| Ad Unit | National CPM | 6 or More Regions | 3-5 Regions | 2 or Fewer Regions |
|---|---|---|---|---|
| Four Color | ||||
| Page | 31.15 | 35.60 | 37.10 | 38.80 |
| Magazine | 23.35 | 26.50 | 27.85 | 28.90 |
| Three-Fifths | 22.50 | 26.00 | 26.90 | 28.10 |
| Half | 18.05 | 20.75 | 21.60 | 22.55 |
| Two-Fifths/Digest | 15.65 | 19.85 | 20.75 | 21.60 |
| Quarter | 10.90 | 12.65 | 13.10 | 13.55 |
| Two Color | ||||
| Page | 29.00 | 33.10 | 34.65 | 36.10 |
| Magazine | 21.45 | 24.50 | 25.90 | 26.85 |
| Three-Fifths | 20.75 | 24.00 | 25.00 | 26.05 |
| Half | 18.05 | 20.75 | 21.60 | 22.55 |
| Two-Fifths/Digest | 14.55 | 18.30 | 19.10 | 19.90 |
| Quarter | 9.80 | 11.20 | 11.70 | 12.45 |
| Black and White | ||||
| Page | 26.25 | 29.97 | 31.35 | 32.75 |
| Magazine | 19.65 | 22.50 | 23.40 | 24.30 |
| Three-Fifths | 19.00 | 21.75 | 22.70 | 23.75 |
| Half | 15.20 | 17.55 | 18.10 | 19.05 |
| Two-Fifths/Digest | 13.30 | 16.85 | 17.65 | 18.30 |
| Quarter | 9.10 | 10.45 | 10.90 | 11.30 |