Reader Profile

Demographics

Total Adults

Total U.S. (000) Aud. (000) Cov. (%)
Source: MRI Spring 2009
Audience:
Adults 224,899 48,231 21.4
Men 108,664 22,738 20.9
Women 116,235 25,494 21.9
Age:
Age 18-34 68,760 10,286 15.0
Age 18-49 134,232 23,662 17.6
Age 25-49 105,682 20,004 18.9
Age 25-54 126,809 24,844 19.6
Age 35-49 65,472 13,376 20.4
Age 35-54 86,599 18,215 21.0
Age 55+ 69,540 19,730 28.4
Median Age 45.0 50.5 —
Household Income:
HHI $40,000+ 149,967 33,167 22.1
HHI $50,000+ 129,380 28,482 22.0
HHI $75,000+ 85,637 19,393 22.6
HHI $100,000+ 55,227 12,694 23.0
Median HHI $ $58,898 $61,205 —
Employment:
Employed 141,782 28,582 20.2
Full Time 116,179 23,536 20.3
Part Time 25,603 5,046 19.7
Professional/Managerial 52,326 11,665 22.3
Education:
Attended College/Graduated College+ 121,641 27,131 22.3
Graduated College+ 59,704 13,658 22.9
Home Ownership:
Own Home 156,527 37,149 23.7
Home Value $200,000+ 81,623 19,052 23.3
Home Value $300,000+ 46,894 10,465 22.3
Home Value $500,000+ 18,347 3,869 21.1
Household Size:
Married 124,877 29,027 23.2
Any Children in Household 90,752 17,653 19.5