Direct Response

• 23.5 million USA WEEKEND readers made mail/phone/internet purchases in the past year, totaling $9.2 billion in direct-response expenditures
  
• More than 23 million USA WEEKEND readers use the internet daily and 13.9 million made personal/business purchases online in the past 30 days.

Technology

• 37 million readers own a personal computer.
  
• USA WEEEKND readers spent a total of $33 billion on PC purchases for their home.
  
• 27 million readers are fascinated by new technology.
  

Food & Beverages

• USA WEEKEND readers made 90 million trips to the grocery store, translating into a total weekly average of $4.2 billion.
  

Automotive

• USA WEEKEND reaches 22% of all adults who intend to purchase/lease a car in the next year (9 million readers).
  
• 32 million readers are attracted to new car technologies.

Pets

• Half of USA WEEKEND readers own 58 million pets.
  
• USA WEEKEND readers made 43 million trips to the veterinarian in the past year.
  
• 15.8 million USA WEEKEND readers used flea & tick products in the past year.

DTC/OTC

• 38 million USA WEEKEND readers visit the doctor for regular check ups.
  
• Our readers spent $1.4 billion on prescription medications in the past month.
  
• 44 million USA WEEKEND readers rely on headache, cold/sinus and vitamin products.

Travel

• 27 million USA WEEKEND readers have taken a domestic trip.
  
• More than 11 million readers have taken foreign trips.
  
• More than 4 million readers took cruises

Entertainment

• USA WEEKEND readers rented 88 million DVDs in the past month and purchased 142 million CDs/audio tapes in the past year.
  
• USA WEEKEND covers one in four (26%) of all adults who attend movies 1+ times a week.
  
• 7.5 million readers purchased video games in the past year, spending over $1 billion on video games and over $600 million on video game systems.

Home Entertainment

• 5.8 million USA WEEKEND readers purchased a DVD player in the past year.
  
• Readers spent $714 million in total on DVD players in the past year.
  
• 26.6 million USA WEEKEND readers are heavy-TV viewers.
  
• Readers spent $9.2 billion on television sets in the past year.
  
• Readers spent $1 billion on audio equipment in the past year.

Home

• 17.7 million USA WEEKEND readers made home improvements and more than 13 million remodeled their home in the past year.
  
• Our readers spent $37 billion remodeling their home in the past year.
  
• 18 million readers participated in outdoor gardening.
  
• $6.5 billion was spent on garden/property maintenance.

• 13 million USA WEEKEND readers own investments.
  
• The current total market value of all investments is $786 billion.
  
• 37 million readers carry medical, hospital and accidental insurance.

• 38.7 million USA WEEKEND readers shopped at mass merchandisers in the past three months .
  
• Over 36 million readers have shopped at appliance, hardware and electronic stores in the past year.

Health Conscious: 27 million readers always check ingredients/nutritional content before making a purchase

Purchase Influencers: Over 16 million readers will gladly switch brands to use cents-off coupons

Spenders, Not Savers: More than 17 million readers will pay extra for products relating to their image, make impulse purchases and would buy on credit rather than wait

Style Seekers: 13 million readers are influenced by current trends

Tech Savvy: Over 27 million readers are attracted to the latest technology

Brand Loyal: Over 42 million readers stick with the brands they like, and over 36 million readers will pay for a more expensive product if it is made by a company they trust